After competing with over 50 contestants and hundreds of logo proposals, One Film Co. picked our design as the best brand logo for their new identity. Our client is a renowned production studio in Bollywood. They needed to give a fresh an elegant look to their brand, so we followed their guidelines without loosing their existing concept.
Logo Design Process
Our London team designed a lettermark logo, using bold and solid text to create a unique typographic mark. The first step was to compare different fonts to find a typography that could stand out by showing a distinctive bold personality.
It is essential to understand the personality of a brand before working on its logo, because a brand personality is something to which customers can relate. Think of it as a an experience that communicates the essence of what you represent.
Once we found the right font, we integrated a very simple yet symbolic camera lens to the “O” and the number 1 to the “N” without altering the typography in favour of keeping the name easy to read.
Our logos are always designed with Adobe Illustrator, in order to deliver vector based files with the highest quality. This lets our clients use their brand logo on different applications or sizes.
At Arqus, we believe that less is more, therefore we also believe in quality over quantity. A brand logo design should be simple, yet memorable. For instance, a logo should look as good in black and white as it looks in full colour. Learn more about our philosophy.
Let us help you design a brand logo that will level-up your brand. Ask us for a free consultation or quote by filling the form below.